As the nation continues to reel under the Covid Crisis, the need for communities to come together towards helping each other has never been more imperative. India’s leading youth entertainment brand, MTV has always been at the forefront of inspiring positive change and channeling the power of collaboration. As the first chapter of its latest MTV Cancel Covid initiative, the iconic youth brand in collaboration with SaltScout, an online e-commerce platform that supports fundraising for social causes, has launched MTV No Fever Sale – A celebrity closet fundraiser. The proceeds from the sale, conducted through Dolce Vee, a platform that conducts charity sales of preloved fashion, will be donated to SEEDS (Sustainable Environment and Ecological Development Society) , a leading non-profit organization that specializes in building community resilience against disasters and is actively responding to the Covid-19 emergency.
MTV No Fever Sale, which went live on the midnight of 1st July, will let fans shop from the closets of some of the renowned actors, singers and influencers from the entertainment industry such as Rannvijay Singha, Taapsee Pannu, Shilpa Shetty, Sunny Leone, Raftaar, Sushant Divgikar, Terence Lewis, Sanjay and Maheep Kapoor, Neha Sharma, Varun Sood, Divya Agarwal, VJ Gaelyn, Nikhita Gandhi and many more. These celebs have come forward to donate clothes, accessories and memorable items owned by them for their fans to get a chance to shop for a cause. The initiative is an endeavour to mobilise the youth of the country and utilize their love for shopping for the greater good – “Shop for a Cause.”
Sunny Leone commented, “We as a country have seen some of the most challenging times recently, and while the battle is far from over, it is heart-warming to see love and support pouring in from every corner of the country for those in need. I’m happy to do my small bit during this closet sale for a cause, and hope you come forward and shop, so that your purchases can bring a ray of sunshine in this gloom.”
Saqib Saleem also said, “After the challenging circumstances we’ve faced this year, I can’t emphasize enough on the fact that hope and joy are the need of the hour. I’m excited to be part of MTV No Fever Sale, an altruistic initiative using fashion for good and extending a helping hand to the millions, whose livelihoods have been deeply impacted by the Covid-19 pandemic.”
The fans can look forward to some of the most loved items of their favourite actors. The sale will have Taapsee Pannu’s fashionable black jacket and a white shirt she wore for the promotion of her new film, Shilpa Shetty’s gorgeous dress, Sunny Leone’s stunning skirt and top outfit worn on one of the seasons of MTV Splitsvilla, Sushant Divgikar’s scintillating sequin shirt dress, Raftaar’s swanky cap and shoes, Rannvijay’s trendy sneakers, Varun Sood’s stylish jackets and shoes, Aparshakti Khurana’s funky shirt and a classy hat, Darshan Raval’s cool jackets, and so much more, that will give the fashion-conscious shoppers a chance to own their favourite celebrity’s belongings and extend help to those in need. The ground-breaking initiative also brings to light the ever-evolving phenomenon of pre-loved sustainable shopping, which addresses the impact of carbon footprint on the planet and the need for cleaner environment.
Support the cause with some therapeutic shopping, as the pieces are up for grabs at www.mtvnofeversale.com. As part of the next chapter of MTV Cancel Covid, MTV will launch more initiatives aimed at rallying the community and helping those in need to fight against the pandemic.