The country’s leading short video app, Moj recently launched its new brand campaign, #SwipeUpWithMoj. The brand wants the audience to recognize the app as a place where the audience can get maximum entertainment. And to achieve this, Moj has roped in Ananya Pandey and Vijay Deverakonda as creators. Here’s everything you need to know about their innovative campaign.
The idea behind #SwipeUpWithMoj
Moj has released two commercials for this campaign. Both the ads have the same concept of the actors trying to convert their boredom from bickering mom and aunties into fun using a ‘Swipe Up’. The only difference is that Ananya’s commercial is in the Hindi language while Vijay’s advertisement is in Telugu, Tamil, Kannada and Malayalam. You can check out Ananya’s ad and Vijay’s ad here.
Ananya talking about her collaboration with Moj says,
“As a person, I thrive on entertainment and I’m on a constant look-out for fun, on the go content that keeps me amused. With the quick ‘Swipe Up’ option on my phone, I can now get into a world of endless entertainment possibilities from anywhere, thanks to Moj. I’m also equally thrilled to be a part of Moj as a creator, I have already fallen in love with its supercool filters, and I am excited about making some cool content.”
Vijay shares his thoughts as well…
“Indians love entertainment – in all its forms be it music, dance, humour or drama. I am glad to be associated with Moj, India’s top short video platform. I love the fun, trendy, relatable and light content on the app that peps my mood and keeps me entertained. The culture-shaping impact of short videos has inspired me to be a part of the Moj family, and it’s gonna be a lot of fun to make some cool and engaging content.”
Well, we love this campaign already and can’t wait to explore the new content on the app. To be able to ‘Swipe Up’ and be a part of the world of unlimited enjoyment is truly amazing.
Ajit Varghese, Moj’s Chief Commercial Officer says,
“The short video landscape in India has seen a phenomenal rise, with Moj leading the league with the largest short video content library. #SwipeUpwithMoj campaign has been designed to establish Moj as the ‘cool place to hangout’, making it synonymous with short videos, providing a ‘world of fun’ at our fingertips. We are confident that this quirky new campaign will help us build deeper and newer connections with our audiences, as we aim to have predominance with a lion’s share of the internet population.”
This short-video app is defo the one that everyone needs to break the monotony from their everyday lives. And with Ananya and Vijay on board, we are beyond thrilled. How excited are y’all to be a part of Moj? Tell us in the comments below!
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