FP TrendingMar 26, 2021 14:17:18 IST
Xiaomi has announced a new initiative called ‘Grow With Mi’ (GWM) on Thursday, 25 March. With GWM, the company aims to have 30,000 touchpoints in one year and 6,000+ retail stores in the coming two years. Currently, there are 15,000 touchpoints and 3,000+ exclusive Mi stores in India. Manu Kumar Jain, managing director (MD) of Mi India, said that the GWM initiative is a comprehensive retail exercise. Saying that it will democratise access to technology for Mi customers, Jain added that they plan to reach out to Mi customers in their hometowns.
We’re gearing up to invest ₹100cr in Retail entrepreneurship in the country! #GrowWithMi
Double Retail footprint (from 15k to 30k outlets) in 2021
Double number of #MiStores (from 3k to 6k) in the next 2 years
Generate employment for 10,000+ Indians pic.twitter.com/4VY8Pm1LT9
— Mi India #Mi10i is Here! (@XiaomiIndia) March 25, 2021
The MD feels that with the GWM plan, they will be able to help prospective entrepreneurs in small towns and enhance their offline retail presence.
Under GWM, Mi India has announced that it will give a Rs 100 crore support package over the next two years to its retail partners. According to the press release, the aim of Mi India with the help of GWM is to promote retail entrepreneurship.
To nurture entrepreneurs from different backgrounds, Mi India also plans to open Mi retail academy. Several skills including retail excellence, designing, customer service and marketing among other technical skills. The GWM initiative is expected to help 10,000 people with employment opportunities.
Commenting on the new initiative, Chief Operating Officer (COO) of Mi India, Muralikrishnan B said that it started as an online-first brand and now has India’s largest exclusive brand retail network.
Speaking about the plan to double the presence of retail touchpoints and stores, Muralikrishnan added that they will also be covering far points in the country with the help of Mi Store on Wheels.